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04 · Investment OversightWe’re Talking Money · 17 min

Target Date Funds vs What Wealthy People Actually Do

Are you losing money with your automated 401k investment strategy? Learn why set-it-and-forget-it plans like Target Date Funds may limit your growth.

Published August 5, 2026

Transcript

What if I told you the single most popular investment in most 401k plans, the one that's designed to make your life easier, is quietly costing you potentially a fortune of wealth growth? It's an automated set it and forget it solution that holds trillions of dollars in American retirement savings. But wealthy and financially savvy investors, they're often choosing a different path.

They know something that most people don't. The path of least resistance is rarely the path to building real lasting wealth. So in this video, I'm going to pull back the curtain after 30-plus years of financial planning, and show you exactly why I typically avoid these funds, and when they might work, and more importantly, what you should do instead to build wealth. I encourage you to pay attention because the difference between these two strategies could be worth hundreds of thousands, if not millions of dollars, over your lifetime.

Now, before we expose these problems, let me be clear about something. I'm talking about a target date fund or a TDF, and that's an all-in-one portfolio that's become the dominant default option in employer retirement plans like your 401k. Assets in these strategies have climbed to a staggering 5 trillion dollars across the US, so they are everywhere.

And the concept is simple. You pick a fund with a year in its name that's closest to when you plan to retire. Say the 2050 fund. When you're young, the fund is usually more aggressive, holding mostly stocks for growth. Then as you get closer to that year, 2050, it automatically shifts some of your money from stocks into more conservative investments such as bonds. That automatic shift is called the glide path.

It's designed to do three things for you automatically. Diversify, rebalance, and manage risk. It's a hands-off approach intended to keep you from making major mistakes. For someone who would otherwise leave their money sitting in cash or has no clue about investing, it can be better than doing nothing.

Target date funds can provide a reasonable starting point for new investors, and they can also make sense for someone who does not have access to, say, professional guidance, and maybe they're just not prepared to construct or manage their portfolio. But, here's the truth this video is all about. Easy does not mean optimal. And for anyone serious about maximizing their wealth, suboptimal can become a very expensive word. The simplicity that makes these funds so popular can also become their greatest weakness.

If these funds are so simple and popular, why do so many high-net-worth individuals and sophisticated investors, why do they choose another approach? Well, it comes down to three core problems that are built into the structure of a target date fund. Let's talk about those.

First, the single biggest flaw of a target date fund is that it runs your investment strategy using one primary piece of information. It's your estimated retirement year. So, that 2050 fund treats every person like they're planning to retire at 2050, as though they have the same financial life.

Think about that for a second. The fund does not know your income, it does not know your savings rate, it does not know whether you have a pension or a spouse with a high income or substantial assets in a brokerage account. It does not know whether you own a business or have real estate. Maybe you expect an inheritance, doesn't know that. Or if you plan to leave a significant legacy.

It does not know whether you want to retire early or continue working into your 70s, maybe. Or if you want to purchase a second home or give a large portion of your wealth to children or charity. It has absolutely no idea how much market volatility you are willing and financially able to tolerate. A retirement date is not a financial plan. Yet, that is the primary data point that a target date fund uses to manage your money.

So, let's consider two investors for a minute. Both are 40 years old. One is a high-income executive. He's been saving for about 15 years consistently. He owns multiple investment accounts, wants to leave a substantial legacy. Now, the other, she started saving late. Has very little invested outside the 401k and really needs to catch up.

Those two people have vastly different financial situations, even if they expect to retire around the same year. But, place them both into the same target date fund, and they receive essentially the same investment allocation. Wealthy investors, they demand more customization, and frankly, they probably need it. And that's because they understand that their financial lives are different. They do not allow one number to dictate their entire investment strategy.

Now, the next thing we talk about is it can be too conservative too early. Now, this is a problem that can directly affect your long-term growth and its growth potential. In an effort to create an investment that is considered appropriate for a broad group of people, most of these target date funds, they begin including a higher allocation to say bonds, sometimes decades before the investor is ready to retire. Even a fund that's designed for a young investor, it can hold up to five, maybe even up to 15% in bonds, and doing it way too early.

Now, that is not automatically wrong. Bonds can help reduce volatility, we know that. And some investors, they need that stability to remain disciplined when, say, the stock market declines. But, for an investor with 30, 40, even 50 years before planning to retire, that fund can become more conservative than necessary, and that can create a significant drag on long-term growth.

Let me show you how much a small difference in performance can really matter. This is only a hypothetical illustration. It is not a projection or a guarantee of future returns, but it does make the point. So, let's imagine two investors who are contributing $500 each per month for 40 years. One investor earns an average annual return of 9%, and the other earns an average annual return of 8%. Now, that's only a difference of 1% per year.

After 40 years, however, the investor earning 9% would have about $2.34 million versus the 8% investor has about $1.75 million. That one percentage point cost $600,000 over that investor's career. Of course, actual investment returns, they're going to vary. Fees, allocation changes, market performance, investor behavior, the fund's glide path, all of those things, they will affect the final result. But, the principle remains. Small differences compound into large amounts of money over long periods.

This is the opportunity cost of becoming too conservative too early. For a younger investor, volatility is not the only risk. Another major risk that is forgotten is failing to grow the money enough to overcome inflation in order to accomplish the investor's long-term goals. The proper question is not simply, "How can I avoid every market decline?" The proper question is, "What level of growth and risk does my retirement plan require?" So, you need a plan to know that. A generic fund is not going to be able to answer that question.

Okay, let's look at problem number three. Now, here is something that most investors, they don't realize. Two target date funds with the same year in their names, they can be quite different when it comes to the underlying investments. For example, a 2050 fund from one company may hold more stocks than a 2050 fund from another company. One may have more international exposure, another may hold more bonds.

They can follow different glide paths. They can use different underlying investments, charge different fees, and expose investors to different levels of risk. Even the point at which the fund becomes more conservative can vary. That may or may not be a good thing. Some target date funds are designed to reach their most conservative allocation at the point that you retire or at that date in the title of the fund. Others continue to change their allocation for years after the target date.

So, choosing the correct retirement year, that doesn't necessarily mean you've selected the correct investment. The year on the label, it tells you approximately when the fund expects you to retire. It does not tell you necessarily how aggressive the fund is. It does not tell you everything it owns. It does not tell you how quickly it will reduce your stock exposure, and it certainly does not tell you whether any of that fits your personal financial situation.

This is another reason why wealthy investors don't typically blindly select a date and assume the job is finished. They look under the hood. Now, if this is making you rethink that default investment inside your 401k, give this video a like and subscribe to the channel. Because now we need to talk about what financially successful investors are doing instead.

Okay, if savvy investors are not simply defaulting to the target date funds, what are they doing? You may be picturing complicated strategies, constant trading, day trading, or a team of people staring at computer screens all day. That is usually not the answer. The real difference is the process they use to make their decisions. They do not begin by selecting an investment product or fund. They begin by understanding their financial plan. That should be the first order of business.

So, evaluating the entire financial picture, well, millionaires, they just don't view their 401k in isolation. They recognize that it is part of a much larger financial structure. The structure that may include a spouse's retirement account, traditional IRAs, Roth accounts, taxable accounts, real estate, business ownership, pensions, stock compensation plans, even insurance or social security and future income needs.

Before choosing an allocation, they ask questions like, "What are we trying to accomplish? How much will I need in retirement? How much are we currently saving? And what other assets and income streams can I depend on? How much market volatility can we withstand before it breaks the plan? How much volatility can we emotionally tolerate without abandoning the strategy, i.e., losing sleep at night? Are we planning to spend everything, leave a legacy, support our children, something that's more popular every day, or give a portion of wealth away?

When you understand the full financial picture, you can begin building an investment strategy that supports it. Without that information, you're not really planning, you're just selecting products. Not usually a good thing to do.

Now, the next step is choosing the allocation intentionally. Once the goals and circumstances are clear, the wealthy investor, they decide how much growth, income, requires. That may involve something as simple as low-cost index funds. It may involve actively managed funds, or it may involve individual stocks and bonds, cash reserves, or even other investment categories could be of use inside that plan. The point is not that there is a universal replacement for a target date fund. Replacing one generic formula with another generic formula misses the entire point.

The 25-year-old investor, they might appropriately hold a portfolio that is heavily focused on long-term growth. Another 25-year-old, they might need a more balanced allocation because of personal circumstances, maybe shorter-term needs, or an inability to tolerate significant declines for whatever reason. A 50-year-old investor with a pension, substantial taxable assets, and a high savings rate, they might be able to remain more aggressive than a 50-year-old investor who is relying almost entirely on the 401k.

So, age matters, but age is not the only thing that matters. The allocation, it should be chosen intentionally based on the investor's complete situation rather than something that's automatic from a date printed in the title of a fund.

Now, let's talk about step three. So, millionaires build coordinated strategies. Their 401k, their IRAs, Roth accounts, taxable investments, and any other asset should not operate on separate islands. Each account, it has a job to do. The investments inside those accounts should work together. They should create a cohesive portfolio. That coordination may include deciding which types of investments belong in a tax-advantaged account and which assets should remain more accessible, where future income will come from, and how risk is distributed across the family's total net worth.

It also means the plan must be reviewed. Income can change. Goals can change. Tax laws change a lot. Markets change. Families change. Retirement dates change. Your investment strategy should be adjusted when your life requires it. Not simply because a generic glide path reached another calendar year. It just doesn't make sense.

The goal is not to trade constantly or react emotionally to every market headline. The goal is to replace blind automation with intentional oversight. That is the real millionaire mindset. They automate what should be automated, but they do not place their entire financial future on autopilot, ever.

Target date funds are not automatically bad, so don't get me wrong here. For someone who lacks the knowledge or time or professional guidance to build a responsible portfolio, they can be far better than making a random investment decision or leaving retirement money sitting in cash. But easy and optimal are not the same thing.

Your retirement strategy, it should account for far more than the year you expect to stop working. It should reflect your income goals, other investments, your tax situation, appetite for risk, and the life you actually want to live. Maybe your current target date fund fits that bigger picture perfectly, or maybe it is exposing a blind spot that could cost you dearly over time. You should not have to guess which one it is.

This is why we created OmniStar Financial Group Second Opinion Service. We evaluate these critical parts of your existing financial program, and we provide a report card that shows what appears to be working, where potential weaknesses may exist, and most importantly, what adjustments should be considered. Sometimes that review confirms that you're already on the right path. Other times, it exposes blind spots that have been quietly working against you.

Use the link below to request your second opinion service. And if you want to see another place millionaires refuse to operate on autopilot, watch how millionaires read their tax return, and you can do that next. Click or tap the screen to watch it now.

This transcript was generated automatically and may contain errors in names, figures and terminology. The episode itself is the authoritative version.