The cynical question of “Term or Perm” gathers much attention and opinion. Unfortu-nately, the question can only be answered in the context of need; this includes per-sonal and business. In my opinion, Whole Life Insurance is a time honored tool that has a place in the financial advisory and planning world. This kind of insurance has been around longer than you or I have lived. But did you know that all life insurance started as term?